Privacy Policy

S.W.E.T. by Jermaine Bucknor

Last updated: October 23, 2026

S.W.E.T. by Jermaine Bucknor (“S.W.E.T.,” “we,” “us,” or “our”) respects your privacy. This policy explains what personal information we collect through ​swet.ca​, how we use and disclose it, and how we protect it.

We operate in Alberta, Canada, and handle personal information in accordance with applicable privacy laws, including Alberta’s Personal Information Protection Act (PIPA).

Information We Collect

When you subscribe to our email list, contact us, complete an athlete intake form, or otherwise interact with S.W.E.T., we may collect:

• Your name and email address.
• Your age or date of birth.
• Your sport, athletic goals, and training experience.
• Information about previous injuries that may be relevant to training.
• Emergency contact information.
• Information you voluntarily include in a message, enquiry, or form.
• Email preferences, subscription status, and email engagement information.
• Basic technical and website usage information, such as device, browser, pages visited, and interactions with our website, depending on our analytics configuration.

We use athlete intake information to understand an athlete’s background and goals, consider relevant previous injuries, and support appropriate training decisions.

If you provide information about an athlete under 18, you confirm that you are their parent or legal guardian, or otherwise have the authority to provide that information.

Please provide only information reasonably necessary for the relevant purpose.

How We Collect Information

We collect information directly from you through our website, email communications, newsletter signups, and forms, including Google Forms.

We may also collect certain technical information through Google Analytics and related website technologies, depending on how those tools are configured.

Where required by law, we provide notice and obtain consent before collecting, using, or disclosing personal information.

How We Use Your Information

We may use personal information to:

• Send newsletters, training updates, program announcements, resources, and offers where permitted by law.
• Respond to questions and enquiries.
• Understand athlete goals, training experience, and relevant physical limitations.
• Communicate with athletes and their parents or guardians where appropriate.
• Manage registrations, waitlists, bookings, invoices, payments, and service-related communications.
• Contact an emergency contact where reasonably necessary and legally permitted.
• Improve our website, emails, programs, and services.
• Understand website traffic and visitor behaviour through Google Analytics.
• Maintain business, accounting, and legal records.
• Protect the security of our website, communications, and information.
• Comply with applicable legal requirements and address disputes.

We use personal information only for the purposes identified when it was collected, or for other purposes permitted by law or to which you have consented.

Email Communications and Marketing

Our email list is managed through Kit, formerly ConvertKit.

When you subscribe, your information may be stored and processed by Kit on our behalf. Kit may also collect information about email delivery and engagement according to its own terms and privacy policy.

We may email you about enquiries, bookings, invoices, or services you have requested. We may also send newsletters, training updates, program announcements, and promotional emails where we have your consent or are otherwise permitted to do so.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link at the bottom of a marketing email or contacting jermaine@swet.ca.

Unsubscribing from marketing emails does not necessarily stop essential administrative communications relating to an existing booking, invoice, or service.

We aim to manage commercial electronic messages in accordance with Canada’s anti-spam legislation and other applicable requirements.

Sharing Your Information

We do not sell or rent your personal information.

We may share personal information with trusted service providers where reasonably necessary to operate our business, including:

• Google Forms: to collect enquiries and athlete intake information.
• Google Analytics: to understand website usage and improve our website.
• Kit: to manage email subscriptions and deliver email communications.
• Authorized S.W.E.T. employees: where access is reasonably necessary for their work responsibilities.

We may also use other service providers for website hosting, scheduling, payments, or business administration if applicable.

Service providers may process personal information on our behalf or in accordance with their own service terms and privacy practices. We aim to limit access to information to what is reasonably necessary for the relevant purpose.

We may disclose information where required or authorized by law, or where reasonably necessary for a lawful purpose such as protecting someone’s safety or addressing a legal claim.

We do not disclose athlete intake information to unrelated third parties for their own marketing purposes.

Storage and Processing Outside Canada

Some third-party service providers we use may store or process personal information outside Alberta or Canada. Where this occurs, the information may be subject to the laws of the jurisdiction in which it is processed.

The location and handling of information depend on the services, account settings, and configurations involved.

Where required by Alberta privacy law, we will provide information about relevant service providers outside Canada, the purposes for which they process personal information, and how you can obtain further information about our privacy practices.

Cookies and Analytics

Our website uses Google Analytics to help us understand how visitors interact with the website.

Depending on its configuration, Google Analytics may use cookies or similar technologies to collect information such as pages visited, interactions, device and browser information, referral sources, and online identifiers.

You can manage cookies through your browser settings, although disabling them may affect some website functionality. Available analytics and privacy controls may also depend on the tools and settings in use.

For more information about Google’s information practices, consult Google’s current privacy documentation.

Keeping Your Information

We keep personal information only for as long as reasonably necessary for the purposes described in this policy, to provide and administer our services, to meet legal or accounting requirements, or to establish or respond to legal claims.

Retention periods may differ depending on the type of information and why it is held. We will take reasonable steps to securely delete, destroy, or render information non-identifiable when it is no longer reasonably required, subject to applicable legal obligations.

If you unsubscribe, we may retain a limited record of your email address and unsubscribe status to ensure that your request continues to be respected.

Your Privacy Rights and Choices

Subject to applicable law and any lawful exceptions, you may contact us to:

• Request access to personal information we hold about you.
• Ask us to correct inaccurate or incomplete information.
• Ask how your personal information is being used or disclosed.
• Withdraw or change consent where applicable.
• Unsubscribe from marketing emails.
• Request deletion of personal information where appropriate and legally permitted.

To make a privacy request, contact jermaine@swet.ca. We may need to verify your identity or authority before responding.

Some information may need to be retained for legal, accounting, safety, or other lawful purposes. Withdrawing consent may also affect our ability to provide certain services.

Alberta’s PIPA provides individuals with rights relating to access to and correction of their personal information.

Children and Athletes Under 18

S.W.E.T. works with athletes under 18 and recognizes the importance of protecting their personal information, including previous injury information and emergency contact details.

Parents or legal guardians should provide information about a minor only where they have the authority to do so. We will seek appropriate parental or guardian involvement and consent where required by law.

Parents or legal guardians may contact us with questions or requests concerning a minor’s personal information. We will assess requests in accordance with applicable law and the rights and interests of the minor.

Security

We take reasonable steps to protect personal information against loss, unauthorized access, use, disclosure, alteration, or destruction.

These measures may include limiting access to authorized personnel and using appropriate account and security controls. No website, email system, or electronic storage method can be guaranteed completely secure.

Please avoid sending highly sensitive medical, financial, or identification information through a general contact form or ordinary email unless it is specifically requested and an appropriate method of submission has been provided.

Privacy Concerns and Complaints

If you have concerns about how we handle your personal information, please contact us first so we can review and respond to your concern.

You may also contact the Office of the Information and Privacy Commissioner of Alberta for information about your privacy rights or the complaint process.

Website: https://oipc.ab.ca/

Updates to This Policy

We may update this Privacy Policy as our website, services, technology, or legal obligations change.

The latest version will be posted on this page with an updated date. Where required by law, we will provide notice or obtain consent before implementing changes that materially affect how we handle personal information.

Contact

Questions or privacy requests can be sent to:

S.W.E.T. | Speed Wins Every Time​
Calgary, Alberta, Canada
​Email: jermaine@swet.ca
​Website: https://swet.ca