Privacy Policy

Last updated: July 10, 2026

S.W.E.T. respects your privacy. This policy explains what information we collect through this website and how we use it.

Information we collect

When you subscribe, contact us, or complete a form, we may collect:

• Your name
• Your email address
• Information you voluntarily include in a message or form
• Your email preferences and subscription activity
• Basic technical information collected automatically by our website and email provider, such as device, browser, and engagement information

If you provide information about an athlete under the age of 18, you confirm that you are their parent or legal guardian, or have permission to provide that information.

How we use your information

We may use your information to:

• Send S.W.E.T. training updates, program announcements, resources, and offers
• Respond to questions or inquiries
• Manage registrations, waitlists, surveys, or promotions
• Improve our website, emails, and services
• Maintain business and legal records
• Protect the security of our website and email list

We will only send marketing emails where we have your consent or are otherwise permitted to do so.

Email communications

Our email list is managed through Kit, formerly ConvertKit.

When you subscribe, your information may be stored and processed by Kit on our behalf. Kit may also collect information about email delivery and engagement according to its own privacy policy.

You can unsubscribe at any time by clicking the unsubscribe link at the bottom of any marketing email. Canadian commercial emails generally require consent and an unsubscribe option.

We may still send necessary administrative messages relating to an active registration, purchase, or service.

Sharing your information

We do not sell or rent your personal information.

We may share limited information with trusted service providers that help us operate our business, including providers for:

• Email delivery
• Website hosting
• Forms and surveys
• Scheduling
• Payments
• Analytics and business administration

These providers may process information outside Canada, where it may be subject to the laws of the country in which it is processed.

We may also disclose information where required by law or where reasonably necessary to protect S.W.E.T., our clients, or others.

Cookies and analytics

Our website and service providers may use cookies or similar technologies to operate the website, understand website traffic, and measure email or website engagement.

You can control cookies through your browser settings, although disabling them may affect how some parts of the website work.

Keeping your information

We keep personal information only for as long as reasonably necessary for the purposes described in this policy or to meet legal, accounting, and business requirements.

If you unsubscribe, we may retain a limited record of your email address to ensure that your unsubscribe request continues to be respected.

Your choices

You may contact us to:

• Ask what personal information we hold about you
• Correct inaccurate information
• Withdraw your consent
• Unsubscribe from marketing emails
• Request deletion of your information, where appropriate

Some information may need to be retained for legal, accounting, safety, or legitimate business purposes. Alberta PIPA gives individuals rights relating to access to their personal information.

Security

We take reasonable steps to protect personal information. However, no website, email system, or electronic storage method can be guaranteed completely secure.

Please do not send highly sensitive medical, financial, or identification information through a general contact form or ordinary email.

Updates to this policy

We may update this Privacy Policy as our website, services, or legal obligations change. The latest version will be posted on this page with an updated date.

Contact

Questions or privacy requests can be sent to:

S.W.E.T. | Speed Wins Every Time​
Calgary, Alberta, Canada
​Email: jermaine@swet.ca